© Michael Stich Stiftung
Some of the latest anti-AIDS campaigns in Germany shifted to really explicit illustrations for their posters. And I would like to add: in quite a creative way. Not long ago, the Dolce & Gabbana ads got criticized for being too provocative though sharing a picture language similar to the ones shown above (they got accused for showing a gang rape). The difference is obvious though: The anti-HIV campaigns are provocative at first glance only and open up a completely contrary sense on second sight. Please make sure to read more on this topic at the Michael Stich Stiftung and Vergessen ist ansteckend instead of just staring and drooling at the pictures. There are articles on SPIEGEL and Rheinische Post as well.
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